Episodes
Tuesday Apr 23, 2024
Michael Whitt of ApexEdge on Subscriptions Management
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
In this episode we speak with Michael Whitt, President and Co-founder of ApexEdge, about subscription-based products and services and how financial institutions can offer superior customer experiences related to subscriptions. In our discussion we cover things like:
- The disparities between consumers and providers.
- Why are so many businesses moving to subscription instead of ownership business models?
- Why subscriptions cancellation may soon be table stakes for financial companies.
- What is “friendly fraud”?
- How this affects the relationship between banks and subscription providers.
Useful links:
ApexEdge
Michael Whitt on LinkedIn
Envestnet Yodlee
Version: 20240731
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